Research Project

Measuring the Data Equity of Top American Companies

Professors Erik Brynjolfsson and Kristina McElheran

The objective of this project is to determine the “data equity” that top American firms enjoy as a function of their use of data and information technology.  It will address the question of whether firms that use data more intensively or more effectively tend to enjoy higher valuations and better performance outcomes.  The primary deliverable will provide insight into the data use-performance relationship for top public firms in the U.S., but it will also be informative of IT strategy more generally.