New Digital Business Models

What new business models are made possible by digitization? How can entrepreneurs more quickly implement these models in ways that create widespread benefits for all?

The IDE works to define the basic principles and systems to help companies design successful platform strategies and facilitate the digital transformation of work and commerce. Our team of researchers examine how networked platforms— like the ones used by Uber, Airbnb, and eBay—are changing the way companies do business. Our research is redesigning the playbook for developing a successful platform strategy and focuses on how companies can maintain a competitive advantage in the digital age, even when they are not the platform provider.

Trademarks and the Internet

During the past two decades, the rise of the internet has undoubtedly caused a spike in trademark registrations. With the help of Thomson Reuters, we set out to examine the demand of trademarks and trademarking activities in the digital economy. Our research uses statistical methods to determine how the internet has influenced the quantity of registered trademarks, as well as the number of firms searching for information about prior trademark registration. We also explore trademark search and registration patterns to learn how they differ between national and local firms, and how changes in trademarking activity have affected patterns of economic activity and growth at the county level.

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The long-awaited book, Platform Revolution: How Networked Markets are Transforming the Economy and How to Make Them Work for You, hit bookstores in March. IDE researchers Marshall Van Alstyne and Geoffrey Parker, along with Sangeet Paul Choudary, penned this practical guide to the new economy that is transforming the way we live, work, and play.

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