Sinan Aral

Head of Social Analytics and Large Scale Experimentation

Sinan Aral heads the Social Analytics and Large Scale Experimentation research programs of the IDE. He is the David Austin Professor of Management and an Associate Professor of Information Technology and Marketing at the MIT Sloan School of Management.

He was the Chief Scientist at SocialAmp, one of the earliest social commerce analytics companies (until its sale in 2012); and is currently the Chief Scientist at Humin, a social navigation startup developing the Google Maps for your social relationships.

Sinan has been a Fulbright Scholar and is currently the Scholar-in-Residence at the New York Times R&D Lab. His research focuses on social contagion, product virality and measuring, and managing how information diffusion in massive social networks such as Twitter and Facebook affects information worker productivity, consumer demand, and viral marketing. He has worked closely with Facebook, Yahoo, Microsoft, IBM, Intel, Cisco, Oracle, SAP and many other leading Fortune 500 firms on realizing business value from social media and IT investments.

He is a frequent speaker at such thought leading events as TEDxSiliconValley, TEDxColumbia Engineering, TEDxNYU, Wired’s “Nextwork,” and PopTech; and he has been the keynote speaker at executive gatherings such as Omnicom’s Global “Emerge” Summit.

Sinan is a Phi Beta Kappa graduate of Northwestern University. He holds an MSc from the London School of Economics and an MPP from Harvard University, and received his PhD from the MIT Sloan School of Management.

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